Your Digital Identity-Web Your Way to Success: Why Politicians, Businesspeople, and Public Figures Must Have a Website in 2023 ?

Before diving into the blog, I'd like to share some interesting facts about websites. According to Forbes and TRAI, the following are important website statistics for 2023

• · Around 4.93 billion (63.2 % of the world population) people use the internet worldwide.

• · There are about 1.13 billion websites on the internet in 2023.

• · A new website is built every three seconds

• · 71% of businesses have a website in 2023

• · 28% of business is conducted online

• · 43% of small businesses plan to invest in their website performance

• · 21% of business owners report low website traffic issues with their website

• · A staggering 93% of global traffic comes from Google

• · Google is the most visited website with 85.1 billion visitors

• · YouTube is the second most visited site with over 33 billion visitors

• · 40% of users will leave a site if take more than three seconds to load

• · 74% of online users will return to a website that is mobile-friendly

• · WordPress is the most popular CMS, housing 42.4% of the internet’s websites

• · The state of digital in India in 2023

• · There were 692.0 million internet users in India at the start of 2023, when internet penetration stood at 48.7 percent.

• · India was home to 467.0 million social media users in January 2023, equating to 32.8 percent of the total population.

• · A total of 1.10 billion cellular mobile connections were active in India in early 2023, with this figure equivalent to 77.0 percent of the total population.

• · Acc. To TRAI after Kerala Himachal Pradesh have also 83 internet subscribers for every 100 residents.

Introduction

In the rapidly evolving digital landscape of 2023, the importance of establishing a strong online presence cannot be overstated. For politicians, businesspeople, and public figures, having a website is no longer a mere option; it's a strategic necessity. Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start. Why you needs a website in 2023 or in the future. The two main weapons which increase the urge for online presence are- pocket-friendly smartphones and easily accessible internet at any time all around the world.

In this blog, we'll explore why having a website is crucial for individuals in these realms and how it paves the way to success in the digital age.

1. Creating an Authentic Digital Identity

In an era dominated by social media and instant communication, crafting an authentic digital identity is essential. A personal or professional website provides a platform where politicians, businesspeople, and public figures can shape their narratives without the constraints of character limits or algorithms. A website serves as a digital hub where you control the narrative, tell your story, and present yourself exactly the way you want to be perceived.

2. Building Credibility and Trust

Credibility is the cornerstone of success in politics, business, and public life. A well-designed website lends an air of professionalism and credibility to your image. It becomes a repository for your accomplishments, experiences, and expertise, allowing visitors to learn about your achievements at their own pace. Testimonials, case studies, and portfolios showcased on your website are powerful tools that can enhance your credibility and foster trust with your audience.

3. Direct Engagement with Constituents, Customers, and Fans

A website serves as a direct line of communication between you and your constituents, customers, or fans. By providing a space for blog posts, news updates, and interactive features, you can engage your audience in meaningful ways. For politicians, this means sharing policy insights and engaging in open dialogues with constituents. Businesspeople can use their websites to share industry insights and connect with customers, while public figures can provide behind-the-scenes glimpses into their lives or projects. This direct engagement fosters a sense of community and can lead to stronger relationships with your audience.

4. Control over Information Dissemination

In an age where misinformation spreads like wildfire, having a website gives you control over the accuracy of information about you. By publishing official statements, press releases, and accurate biographical details on your website, you can counteract any inaccuracies that might arise elsewhere on the internet. This control ensures that your audience gets accurate and up-to-date information directly from the source.

5. Showcasing Achievements and Projects

Whether you're a politician with legislative accomplishments, a businessperson with successful ventures, or a public figure with impactful projects, your website serves as a digital portfolio. You can showcase your achievements, initiatives, and projects in a visually appealing and organized manner. This not only reinforces your credibility but also allows visitors to see the tangible impact you've made.

6. Expanding Reach and Influence

In a globalized world, a website has the power to transcend geographical boundaries. It enables you to reach a broader audience and extend your influence beyond your immediate sphere. With the right content strategy and search engine optimization, your website can attract visitors from all corners of the world, further enhancing your reach and impact.

7. Digital Marketing

If you plan on leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.

Conclusion

As we navigate the digital age of 2023, having a website has become a non-negotiable element of success for politicians, businesspeople, and public figures. It's more than just a virtual presence; it's a dynamic tool that allows you to control your narrative, build credibility, engage with your audience, and showcase your achievements. By investing in your digital identity through a well-designed and thoughtfully curated website, you're taking a significant step towards carving your path to success in the digital realm.